News

The Impact of Boycotting Fast-Fashion Brands

60% of consumers worldwide currently choose to shop from brands that align with their politics. Quite a staggering figure isn’t it? Based on Edelman’s Annual Trust Barometer which polled 15,000...

Embracing a body positive future in an Indian h...

What are you wearing? How can you wear such deep necklines outside the house? Coming from well-intentioned parents and families, nosy neighbours, and just about anyone on the streets these...

Do our clothes affect our emotions?

The perfect sundress as your Sunday best, a power suit on a day of tough negotiations and a dinner with your boss, and pyjamas for when the weight of the...